Work - Jordan Casserly

Sharper Positioning

Search With Substance

Reframed a complex SaaS platform around clearer audience needs, sharper messaging and a more focused content strategy.

A Product Story

Built an SEO programme that connected customer questions to commercially relevant topics, improving visibility without sacrificing editorial quality.

One Clear Narrative

Developed positioning and launch materials that gave a new product a distinct point of view in a crowded category.

Title 4

Created a practical go-to-market narrative to align product, sales and marketing around one clear story.

Selected work

A selection of work across SEO, content strategy, product marketing, messaging and positioning—focused on helping SaaS companies communicate clearly, reach the right audiences and create stronger paths from attention to adoption.