Jordan Casserly
Jordan Casserly SaaS Marketer
7 +
Years of Experience
icon About Me

My Name is Jordan

B2B SaaS Product Marketer

I help B2B SaaS companies cut through the jargon, polish their go-to-market strategies, and capture commercial traffic organically; turning dreary feature lists into revenue-generating stories, and forgotten case studies into entire content pipelines. My role is ensuring digital products speak directly to the people who are ready to click, read, trial, and buy.

Age 29 Years
Location Birmingham, UK
Industry Technology
icon Expertise

Core Skills

Strategy

image
SaaS market positioning, battlecards, and go-to-market launch plans to drive commercial revenue.

Product

image
Product marketing frameworks, feature launch materials, and sales enablement assets.

SEO

image
Commercial keyword targeting, technical optimisation, GEO, and organic search strategies.

Content

image
Full-funnel content pipelines, lead magnets, case studies, and product-led assets to drive revenue.

Work Experience

A quick look at the roles, teams, and organisations where I've helped scale content strategies, organic traffic, and inbound leads.

Content Manager

2023 - Present

edison365

Scaling organic growth, commercial SEO, and B2B SaaS sales enablement.

Heka

Increased organic search footprint, and developed conversion-led brand assets.

Content Executive
2021 - 23

Content Assistant

2020 - 21

Camping and Caravanning Club

Managed technical SEO audits, website migrations, and travel content.

Expert Trades

Doubled the agency's SEO client base, and managed 30+ client accounts.

Content Marketer
2018 - 20
image

Hello

Fancy a quick catchup?

Always open to talk SaaS growth, shares notes, or just connect over a virtual coffee.